A Spencer Fane team, led by corporate/M&A partner Spencer Topham, served as legal counsel to Pattern Group Inc. in its acquisition of ROI Hunter a.s., a performance-driven retail media platform.
Spencer was supported in the transaction by corporate associates Hailey Winn and Leah Creathorn, as well as tax attorney Crystal Howard. The team worked alongside Czech co-counsel NIRRIS s.r.o. and Brazilian co-counsel Gasparini, Barbosa e Freire to facilitate the cross-border elements of the deal.
The acquisition strengthens Pattern’s position as a global leader in e-commerce acceleration. By integrating ROI Hunter, Pattern absorbs a platform that manages over $1.8 billion in media annually. This strategic move unlocks new AI-driven advertising capabilities for Pattern, enabling margin-informed, SKU-level advertising decisions across major “walled-garden” platforms, including Google, Meta, and Snap.
This transaction underscores the capabilities of the Spencer Fane Corporate and M&A Practice Group. The firm routinely advises public and private companies on complex acquisitions, divestitures, and joint ventures, helping clients achieve their strategic growth objectives while managing legal risk in a global marketplace.