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New Look, Same Values: Spencer Fane Launches New Brand Identity

Spencer Fane is pleased to announce the launch of its new brand identity and website, which are a reflection of a series of conversations with, and feedback from, the firm’s key clients about the Spencer Fane culture and commitment to serving the business community.

“As we talked with clients over the last year, they expressed to us that our brand identity didn’t match who we really are, which is a firm that is decisive, responsive and forward thinking,” Chairman Pat Whalen said. “Our new brand identity focuses on the certainty we instill in clients that their interests are our utmost priority. Our firm demonstrates this by making certain that our client’s leaders have the opportunity to work with our leaders – leaders who are decisive, execute with purpose and understand the importance of flawless timing.”

The overall mission of the rebrand is to position the firm in a way that better reflects its values and offerings including a business model that provides clients with a high level of support for their ongoing legal and business needs.

The new brand identity comes on the heels of significant growth that the firm has experienced, which is a testament to the success of Spencer Fane’s unique model and approach to providing legal services to the business community.